by emmasaldanha@outlook.com | Oct 29, 2019 | Content marketing
It seems like everyone is doing video these days. Every other post I see on LinkedIn or Twitter seems to be a video. Does this obsession mean that the blog article is dead in the water? I believe not. Yes, video marketing is huge, and as smartphone technology gets...
by emmasaldanha@outlook.com | Oct 22, 2019 | Content strategy
As with any form of marketing, it’s only worth doing if you’re going to get more back than what you put in – this is what’s known as ROI or Return on Investment. As I’ve mentioned previously, research by the Content Marketing Institute has found that businesses are...
by emmasaldanha@outlook.com | Oct 16, 2019 | Content marketing
Businesses promote themselves in numerous ways. From traditional print advertising through to paid advertising and SEO. It can be difficult to know which will give the best ROI. Increasingly business’ are choosing to focus their marketing budget on content...
by emmasaldanha@outlook.com | Oct 8, 2019 | Content marketing
Two of the hottest ‘buzzwords’ in marketing at the moment are Inbound Marketing and Content Marketing, which is surprising as both of these techniques have been in use for some time. But, it’s within the last five years that businesses of all sizes have really started...
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