Content Marketing

SPECIALIST ACCOUNTANCY FIRM

Background

A local accountancy firm, that offers cloud-based accountancy services to contractors and freelancers, approached me to help with their rebrand. 

They were looking to hire an experienced  consultant to facilitate with the launch of their new brand and the on-going management of their marketing.

What I did

I worked on various projects, but I prioritised, putting together a rolling month-on-month content calendar. This included weekly blog articles and details on how these would be promoted across the company’s social media networks, including details on best times to post and relevant #’s.

Managing the company’s website and social media presence – connecting with clients, candidates and media outlets, was also a high priority.

In addition, I set up their client sales funnel and wrote an email work-flow. 

“We gained a lot of value working with Emma. She spent the time to understand what we wanted to achieve, giving feedback on what we should prioritise as a practice. She created a comprehensive marketing strategy and plan, covering social media, email marketing, PR and blogging. We’d love to work with Emma again in the future.”

Accountancy Owner

Results

I increased sign-ups to their monthly newsletter by an average of 10% month-on-month. I secured a spot on a Sunday Times feature, covering tax advice for the self-employed. I built close relationships with journalists / editors from national magazines.

In additon to this, I increased their organic search results for specific keywords. I created a tone of voice guidelines to streamline their marketing messages. And, I initiated a blog outreach programme, with article contributions from suppliers and associated partners.

 

  • Increased newsletter sign ups 85% 85%
  • Streamlined their messaging 100% 100%
  • Implemented a PR strategy 90% 90%
  • Created a 12 month content calendar 100% 100%
  • Got PR coverage in national press 80% 80%