by emmasaldanha@outlook.com | Jul 27, 2020 | Content, Content marketing, Marketing
As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...
by emmasaldanha@outlook.com | Jul 17, 2020 | Content, Content marketing, Marketing
I found this great definition of copywriting on kopywritingkourse.com: “Copywriting is rearranging words to make things sell better.” The word ‘sell’ is key. The end goal whether you’re writing a social media post, a blog article or a newsletter is to make...
by emmasaldanha@outlook.com | Jul 13, 2020 | Content
Emojis are those things that are used by generation Z in text or Whatsapp messages. If you believe that then you’re wrong. A bold statement to make, I know. Emojis have crept into our language endorsing feelings or messages, even text that is specifically aimed at the...
by emmasaldanha@outlook.com | Apr 24, 2020 | Content marketing, Content strategy, PR
If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy. Digital PR explained In short, digital PR is built around sharing unique, relevant...
by emmasaldanha@outlook.com | Apr 14, 2020 | Content, Content marketing, Content strategy
If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content. You may be wondering what it is, how it differs from normal content and you may be asking yourself ‘does my site need evergreen content?’. Let’s find out the...
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