by emmasaldanha@outlook.com | Sep 22, 2020 | Content, Content marketing, Copywriting
If you’re looking to create written content or invest in content marketing for your business, you may see the term ‘tone of voice’ referenced a lot. I’ve written quite a few blogs about copywriting and content marketing but I’ve realised that I haven’t covered in...
by emmasaldanha@outlook.com | Jul 27, 2020 | Content, Content marketing, Marketing
As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...
by emmasaldanha@outlook.com | Jul 17, 2020 | Content, Content marketing, Marketing
I found this great definition of copywriting on kopywritingkourse.com: “Copywriting is rearranging words to make things sell better.” The word ‘sell’ is key. The end goal whether you’re writing a social media post, a blog article or a newsletter is to make...
by emmasaldanha@outlook.com | Jul 13, 2020 | Content
Emojis are those things that are used by generation Z in text or Whatsapp messages. If you believe that then you’re wrong. A bold statement to make, I know. Emojis have crept into our language endorsing feelings or messages, even text that is specifically aimed at the...
by emmasaldanha@outlook.com | Apr 24, 2020 | Content marketing, Content strategy, PR
If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy. Digital PR explained In short, digital PR is built around sharing unique, relevant...
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