by emma@catch-marketing.co.uk | Mar 1, 2021 | Content marketing, Copywriting, Email marketing, Marketing
You’ll see them frequently used in sayings, in ads, on greeting cards and on product labels even. They add humour to the message. Do you know what I’m talking about? Well, yes, it’s a play on words (wordplay). If you haven’t heard of a play on words (sometimes...
by emma@catch-marketing.co.uk | Feb 18, 2021 | Content, Copywriting, Marketing, Social media
Anyone involved in business comes to realise how important it is that the company’s content writing is clear, concise and speaks to the people they want buying their products or services. A surprising thing about the Covid pandemic is that it’s created an enormous...
by emma@catch-marketing.co.uk | Feb 12, 2021 | Content marketing, Copywriting, Email marketing, Marketing
Having a newsletter can be an extremely effective way to connect with your customers, generate brand awareness and build trust. With an estimated 40% higher conversion rate than social channels, sending a regular email newsletter can bring in leads from people who...
by emma@catch-marketing.co.uk | Jan 21, 2021 | Content, Content marketing, Copywriting
Writing content for your business can be a difficult skill to master. But there is one question that, if you can answer it well, can make content writing a whole lot easier, and that is ‘who are you writing for? Why it’s important to know who you’re...
by emma@catch-marketing.co.uk | Jan 12, 2021 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
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