by emma@catch-marketing.co.uk | Jul 20, 2021 | Copywriting, Social media
Apart from giving your readers valuable information, one of the main purposes of content is to persuade them to take some kind of action. This could be to read more of your content, join your mailing list, follow you on social media, or buy your products and services....
by emma@catch-marketing.co.uk | Jul 12, 2021 | Copywriting, Email marketing, Social media
Why use 50 words when 5 will do! There’s a running debate among marketers, and it’s ‘What’s better, long or short content?’ My answer is ‘it depends’. Ok, that’s a wishy-washy answer, but we can’t say for...
by emma@catch-marketing.co.uk | Jun 11, 2021 | Content, Content marketing, Copywriting, Email marketing, Marketing
Brand sustainability isn’t reserved for elite businesses. Across all industries, brands are realising the importance of the materials they use, their processes, and their output – and that has had a huge impact on the way they market themselves and the content they...
by emma@catch-marketing.co.uk | May 20, 2021 | Content, Content marketing, Content strategy, Social media
I call Pinterest the forgotten social platform, as most people automatically think of platforms like Facebook, Twitter and Instagram and forget that Pinterest is there too. This could be because it works in a slightly different way to other social platforms. This...
by emma@catch-marketing.co.uk | May 14, 2021 | Content, Copywriting, Lead generation, Marketing
We all want new customers for our business, right? After all, it’s what keeps our businesses alive and growing. To get new customers, we first have to work out how to get leads, i.e., people who are interested in our products and services. When we talk about lead...
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