by emma@catch-marketing.co.uk | Aug 19, 2021 | Social media
Social media, whether you love or loathe it, is an essential digital tool for your brand. Out of the 7.7 billion people on our planet, 3.96 billion (just over half of the world’s population) people use social media. That’s phenomenal! So, while there’s a vast...
by emma@catch-marketing.co.uk | Aug 2, 2021 | Content, Copywriting
A brand is more than a company’s logo, strapline or brand colours. It’s a feeling that someone gets from interacting (reading a blog post, speaking to an employee, etc.) with your business, products or services. A brand is intangible – you can’t touch or...
by emma@catch-marketing.co.uk | Jul 20, 2021 | Copywriting, Social media
Apart from giving your readers valuable information, one of the main purposes of content is to persuade them to take some kind of action. This could be to read more of your content, join your mailing list, follow you on social media, or buy your products and services....
by emma@catch-marketing.co.uk | Jul 12, 2021 | Copywriting, Email marketing, Social media
Why use 50 words when 5 will do! There’s a running debate among marketers, and it’s ‘What’s better, long or short content?’ My answer is ‘it depends’. Ok, that’s a wishy-washy answer, but we can’t say for...
by emma@catch-marketing.co.uk | Jun 11, 2021 | Content, Content marketing, Copywriting, Email marketing, Marketing
Brand sustainability isn’t reserved for elite businesses. Across all industries, brands are realising the importance of the materials they use, their processes, and their output – and that has had a huge impact on the way they market themselves and the content they...
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