by emmasaldanha@outlook.com | Jul 13, 2020 | Content
Emojis are those things that are used by generation Z in text or Whatsapp messages. If you believe that then you’re wrong. A bold statement to make, I know. Emojis have crept into our language endorsing feelings or messages, even text that is specifically aimed at the...
by emmasaldanha@outlook.com | Apr 24, 2020 | Content marketing, Content strategy, PR
If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy. Digital PR explained In short, digital PR is built around sharing unique, relevant...
by emmasaldanha@outlook.com | Apr 14, 2020 | Content, Content marketing, Content strategy
If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content. You may be wondering what it is, how it differs from normal content and you may be asking yourself ‘does my site need evergreen content?’. Let’s find out the...
by emmasaldanha@outlook.com | Apr 6, 2020 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
by emmasaldanha@outlook.com | Apr 2, 2020 | Freelancing, Marketing, Social media
I started writing this article three weeks ago – before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having...
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