by emma@catch-marketing.co.uk | Aug 11, 2022 | Content, Copywriting
As a content creator, one of the questions I’m asked is what the ideal length of online content is. The truth is, getting the balance of short-form and long-form content right is something that all business owners often struggle with. Too short and you might not...
by emma@catch-marketing.co.uk | Jul 14, 2022 | Copywriting, Social media
Summer brings a whole new vibe. The warm temperatures and sun, somehow makes everything feel relaxed and fun. This feeling also extends to the copy that brands put out. Playfulness and puns abound. If you’re wanting to get in on the act and feed in some summer...
by emma@catch-marketing.co.uk | Jun 22, 2022 | Copywriting
Whether it’s ordering a last-minute birthday gift on Amazon or dinner on JustEat, carrying out tasks online or through an app is part of our lives. And, each task should be seamless, as long as you’re guided by good microcopy. Micro-what, you may be saying...
by emma@catch-marketing.co.uk | May 20, 2022 | Email marketing, Marketing
Writing a great subject line for your emails can be the difference between gaining sales and being instantly deleted. Yet it’s something that, for many of us, is an afterthought. How much time do you spend writing your email subject lines? 30 seconds? A minute?...
by emma@catch-marketing.co.uk | Apr 20, 2022 | Email marketing, Lead generation
No matter the size or type of your ecommerce business, email is by far the most effective kind of marketing you can invest in. According to HubSpot, following the pandemic, marketers have reported that they have seen a 78% increase in email engagement. This could be...
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