by emmasaldanha@outlook.com | Apr 14, 2020 | Content, Content marketing, Content strategy
If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content. You may be wondering what it is, how it differs from normal content and you may be asking yourself ‘does my site need evergreen content?’. Let’s find out the...
by emmasaldanha@outlook.com | Apr 6, 2020 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
by emmasaldanha@outlook.com | Apr 2, 2020 | Freelancing, Marketing, Social media
I started writing this article three weeks ago – before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having...
by emmasaldanha@outlook.com | Mar 17, 2020 | Content
A freelance writer is a valuable resource to a business, and when you find a good one you need to guard them with your life. Seriously, you do! I have conversations with businesses who complain they can’t find a good freelance writer. I’m not sure why...
by emmasaldanha@outlook.com | Mar 3, 2020 | Content marketing, Email marketing, Social media
Everyone can benefit from content marketing, even if you think you can’t I was at a networking event recently and somebody asked what I did. I explained I help businesses build a brand with content marketing and copywriting. After some discussion, they said that this...
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