No matter the size or type of your ecommerce business, email is by far the most effective kind of marketing you can invest in.
According to HubSpot, following the pandemic, marketers have reported that they have seen a 78% increase in email engagement. This could be because many people continue to work remotely and spend more time looking at their emails. Or maybe it’s in part because the ease and quality of email marketing has improved.
There are plenty of great options when looking for an email software provider, and they all cater to the individual’s needs, depending on what it is you wish to get out of it. If you’re not sure which one to use, here are my top 5 – but it’s by no means exhaustive.
Oh, and make sure you read to the end, where I’ll be giving you lots more reasons why email marketing works and some mind-blowing stats!
Best email marketing software for ecommerce brands
5 email software providers to consider if you’re an ecommerce brand:
Klaviyo includes some great features, many of which are standard, but a few nice little nifty ones that make email simple. As well as the usual email templates and segmentation tools (all of which are some of their most championed features for ease of use and brand development tools), they offer SMS, automated forms, and ecommerce automations.
Targeted emailing, messaging, and analytics are made simple with their drag-and-drop features. However, you might find that they are a tad pricier than other providers, and their email design features are not as extensive as some – but it depends on how important that is to you.
Unbeatable for: overall ease of use and simple segmentation tools.
Beware of: lack of template designs.
As an entry-level email service, you can’t go far wrong with Mailchimp. It has an absolute tonne of template designs and offers loads of third-party tools, including Shopify, Magento, and BigCommerce, among others.
For small business use, Mailchimp’s free offering is more than adequate for you to build your email list and give you all the tools you need to track analytics and send automated messages based on an array of customer behaviours.
On the downside, some users have found that compared to other services, Mailchimp’s aesthetics, while beautiful, don’t quite match up to the lack of automation capabilities and often overly complicated interface and navigation. Couple that with the rather steep fees once you start to gather larger subscription numbers, and you might find that you can quickly outgrow the programme.
Unbeatable for: fabulous design tools and ease of tracking with Google Analytics.
Beware of: higher fees for large numbers of subscribers.
This one isn’t free, but you can get a 30-day trial to experience the features that Constant Contact offers, including a set of really great, well-designed templates and a very inclusive and easy-to-navigate dashboard. Touted as ‘a complete contact management system’, you can keep everything in one place and keep track of your contacts and their behaviour. And they have a pretty unbeatable support team, offering online chat or phone support.
Unbeatable for: an all-in-one customer contact system.
Beware of: high fees based on subscription numbers while offering fewer ‘perks’ than other providers.
AWeber is another provider who offers a free option, but like Constant Contact, theyre currently giving the option of a 30-day trial to their premium service. This is one of the older providers out there, and so it is very established, and has plenty of tried-and-tested integrations, many of which are geared towards ecommerce.
If you use WordPress, AWeber has integrations tailored to that and loads of other things – Shopify and WooCommerce, for example.
Unbeatable for: their ease of use and setup for ecommerce businesses and their top-notch training and support offerings.
Beware of: their pretty steep costs for what they can offer – if you want bells and whistles, you might want to shop around.
Omnisend markets itself as top in ecommerce email solutions and has a lot of positives when it comes to setting up sales-ready emails and targeted marketing tools. Their set-up is straightforward and the interface is simple to navigate.
They offer some nice design features and pre-built workflow and automations, and on top of that, their pricing structure seems to be pretty competitive – still based on subscription numbers, but a little more competitive than some of the other providers out there.
A trade-off is their lack of design options – their pre-built templates, while ok, are not very customisable.
Unbeatable for: simple interface and easy to set up.
Beware of: lack of design features and support.
Why email marketing works
While we all know how important it is to have an online presence across social media, it’s also becoming apparent just how difficult it is to get your brand out there – social media is a very competitive world, and unless you’ve got a tonne of time and resources to throw at it, you can quite easily find yourself drowning under the weight of it all.
Yes, by all means, put some effort into social, but the numbers show us time and time again that we need to be putting a lot more focus on emailing our customers. When it comes to converting viewers into actual paying customers, email is by far the most effective method of communication.
Want more proof? How about these gems from HubSpot:
- There are 4 billion daily email users
- 4 out of 5 marketers said they’d rather give up social media than email marketing
- 81% of B2B marketers say their most used form of content marketing is email newsletters
- 60% of retail, e-commerce, and consumer goods and services companies are personalising emails based on past purchases, versus 38% in 2019
- Nearly 22% of all email campaigns are opened within the first hour of sending
Do you need help with your email campaigns or want advice on how you can start? I’d be happy to help, contact me for a chat!