Blog

In my spare time you’Il find me researching and writing about content marketing and written content. 

Writing for social media

Writing for social media

As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...

25 Copywriting Tips For Amazing Content

25 Copywriting Tips For Amazing Content

I found this great definition of copywriting on kopywritingkourse.com: “Copywriting is rearranging words to make things sell better.” The word ‘sell’ is key. The end goal whether you’re writing a social media post, a blog article or a newsletter is to make...

What is evergreen content?

What is evergreen content?

If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content.  You may be wondering what it is, how it differs from normal content and you may be asking yourself 'does my site need evergreen content?’.  Let’s find out the...

Where to go to find talented freelancers

Where to go to find talented freelancers

I started writing this article three weeks ago - before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having projects...

Build A Brand With Content Marketing

Build A Brand With Content Marketing

Everyone can benefit from content marketing, even if you think you can’t I was at a networking event recently and somebody asked what I did. I explained I help businesses build a brand with content marketing and copywriting.  After some discussion, they said that this...