Blog

In my spare time you’Il find me researching and writing about content marketing and written content. 

Finding the right tone of voice for your business

Finding the right tone of voice for your business

If you’re looking to create written content or invest in content marketing for your business, you may see the term ‘tone of voice’ referenced a lot. I’ve written quite a few blogs about copywriting and content marketing but I’ve realised that I haven’t really covered...

How to write social media content

How to write social media content

As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...

25 Copywriting Tips For Amazing Content

25 Copywriting Tips For Amazing Content

I found this great definition of copywriting on kopywritingkourse.com: “Copywriting is rearranging words to make things sell better.” The word ‘sell’ is key. The end goal whether you’re writing a social media post, a blog article or a newsletter is to make...

What is evergreen content?

What is evergreen content?

If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content.  You may be wondering what it is, how it differs from normal content and you may be asking yourself 'does my site need evergreen content?’.  Let’s find out the...