Blog

In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.

Reasons to use SMS marketing

Reasons to use SMS marketing

SMS (text message) is an underutilised form of marketing, even though it can be really effective when done right. According to an article by MessageDeck only 39% of businesses use SMS to communicate with their customers.  Not including SMS in your marketing comms...

7 tips for writing paid ads

7 tips for writing paid ads

Paid ads are one of the most effective forms of marketing. And while the return is dependent on numerous factors, BigCommerce says that a benchmark of 4:1 is a common return on ad spend.  Gone are the days when Google dominated the paid ad sector. Social...

Make your writing memorable with humour

Make your writing memorable with humour

How do you make your written content stand out with so much content out there? Humour could be one of the answers. In this post, we'll look at the reasons why using humour is a good idea when writing your content, as well as when you really shouldn't, and how to use...

Long form content v short form content

Long form content v short form content

As a content creator, one of the questions I'm asked is what the ideal length of online content is. The truth is, getting the balance of short-form and long-form content right is something that all business owners often struggle with. Too short and you might not get...

The best of summer copy

The best of summer copy

Summer brings a whole new vibe. The warm temperatures and sun, somehow makes everything feel relaxed and fun. This feeling also extends to the copy that brands put out. Playfulness and puns abound. If you’re wanting to get in on the act and feed in some summer...

Microcopy: What is it?

Microcopy: What is it?

Whether it’s ordering a last-minute birthday gift on Amazon or dinner on JustEat, carrying out tasks online or through an app is part of our lives. And, each task should be seamless, as long as you're guided by good microcopy.  Micro-what, you may be saying to...

How to write a catchy email subject line

How to write a catchy email subject line

Writing a great subject line for your emails can be the difference between gaining sales and being instantly deleted. Yet it’s something that, for many of us, is an afterthought. How much time do you spend writing your email subject lines? 30 seconds? A minute?...