Blog
In my spare time you’Il find me researching and writing about content marketing and written content.
Where to go to find talented freelancers
I started writing this article three weeks ago - before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, freelancers are having projects cancelled,...
The type of writer that’s right for your business
Freelance writers are a valuable resource to a business, and when you find a good one you need to guard them with your life. Seriously, you do! I’ve had conversations with businesses, complaining that they can't find a good freelance writer - I’m not sure why...
Any Business Can Build A Brand With Content Marketing
Everyone can benefit from content marketing, even if you think you can’t I was at a networking event recently and somebody asked what I did. I explained I help businesses with their content marketing and copywriting. After some discussion, they said that content...
Take the headache out of creating an eBook
eBooks are an integral part of content marketing and are a centre piece for lead generation. Creating an eBook and offering it in exchange for contact details is a simple way to build a contact list through which you can engage with. The end goal is to eventually...
Should you include images in your content?
Content creators, digital marketers and marketing agencies bang on about how content is king. Their belief is that if you have unique and well-written content it will help showcase you as an expert in your field and differentiate you from your competition. Plus,...
L.E.G.O principle for marketing success
For my first post of 2020, I thought I’d revisit something I wrote in 2017. It’s still really relevant today, so here it is: L.E.G.O - create a marketing campaign that brings results. What does L.E.G.O mean? Are you wanting to move your business to the next stage of...
Marketing on a small budget
Small business owners are heroes in my eyes. I started my own content marketing and copywriting business from my dining room table in Harrow, North-West London just over 2.5 years ago. It’s the best decision I ever made. But nothing can prepare you for the amount of...
8 content marketing and copywriting tools & apps I can’t live without
Life as a content marketer and copywriter can be busy. Managing multiple roles, such as writing blogs, guides, social media posts, researching and planning content for clients as well as writing content for my business, it can be chaotic. Luckily, tech is a marketer’s...
14 marketing tactics for busy business owners
Marketing, promotion, advertising – or whatever you prefer to call it is about getting your business’ product or service in front of the people who matter so they make a purchase or subscribe to your services. The word ‘marketing’ can send shivers down some people’s...