Blog
In my spare time you’Il find me researching and writing about content marketing and written content.
Digital PR and where it sits with content marketing
If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy. Digital PR explained In short, digital PR is built around sharing unique, relevant...
What is evergreen content?
If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content. You may be wondering what it is, how it differs from normal content and you may be asking yourself 'does my site need evergreen content?’. Let’s find out the...
5 brands who are doing amazing things with their email marketing during the lockdown
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
Where to go to find talented freelancers
I started writing this article three weeks ago - before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having projects...
The type of freelance writer that’s right for your business
A freelance writer is a valuable resource to a business, and when you find a good one you need to guard them with your life. Seriously, you do! I have conversations with businesses who complain they can't find a good freelance writer. I’m not sure why because I...
Build A Brand With Content Marketing
Everyone can benefit from content marketing, even if you think you can’t I was at a networking event recently and somebody asked what I did. I explained I help businesses build a brand with content marketing and copywriting. After some discussion, they said that this...
Take the headache out of eBook creation
eBook creation is an integral part of content marketing and is central to lead generation. Creating an eBook and offering it in exchange for contact details is a simple way to build a contact list through which you can engage with. The end goal is to eventually...
Should you include images in your content?
Content creators, digital marketers and marketing agencies bang on about how content is king. Their belief is that if you have unique and well-written content it will help showcase you as an expert in your field and differentiate you from your competition. Plus,...
L.E.G.O principle for marketing success
For my first post of 2020, I thought I’d revisit something I wrote in 2017. It’s still really relevant today, so here it is: L.E.G.O - create a marketing campaign that brings results. What does L.E.G.O mean? Are you wanting to move your business to the next stage of...