Blog
In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.
5 Content Marketing Trends to Consider in 2022
So, it’s already the last quarter of 2021, and I’m sure you’ve started at least thinking about your marketing plans for 2022. But what should we be focussing our efforts on? How have marketing trends changed, and what can we expect over the coming year? I think it’s...
What is a Content Pillar?
Content creation is likely to form a large part of your overall marketing campaign, whether that’s in the form of social media, blogging, video, eBooks, or articles. No matter what type of content you choose to focus on for your business unless you have a solid plan...
5 tips on how to drive more web traffic from your social media
Social media, whether you love or loathe it, is an essential digital tool for your brand. Out of the 7.7 billion people on our planet, 3.96 billion (just over half of the world’s population) people use social media. That’s phenomenal! So, while there’s a vast...
Get to know the basics of brand copywriting
A brand is more than a company’s logo, strapline or brand colours. It’s the feeling that someone gets from interacting (reading a blog post, speaking to an employee, etc.) with your business, its products or services. A brand is intangible - you can’t touch or see...
Understanding what a call to action is, and how to use it
Apart from giving your readers valuable information, one of the main purposes of content is to persuade them to take some kind of action. This could be to read more of your content, join your mailing list, follow you on social media, or buy your products and services....
How to Write Short and Snappy Content
Why use 50 words when 5 will do! There's a running debate among marketers, and it's 'What's better, long or short content?' My answer is 'it depends'. Ok, that's a wishy-washy answer, but we can't say for definite what works the best; we can only make...
Promote your sustainable brand with content marketing
Brand sustainability isn’t reserved for elite businesses. Across all industries, brands are realising the importance of the materials they use, their processes, and their output – and that has had a huge impact on the way they market themselves and the content they...
Pinterest. Businesses, what you need to know about this gem of a social platform
I call Pinterest the forgotten social platform, as most people automatically think of platforms like Facebook, Twitter and Instagram and forget that Pinterest is there too. This could be because it works in a slightly different way to other social platforms. This...
What you need to know about lead generation
We all want new customers for our business, right? After all, it’s what keeps our businesses alive and growing. To get new customers, we first have to work out how to get leads, i.e., people who are interested in our products and services. When we talk about lead...