Blog

In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.

5 Content Marketing Trends to Consider in 2022

5 Content Marketing Trends to Consider in 2022

So, it’s already the last quarter of 2021, and I’m sure you’ve started at least thinking about your marketing plans for 2022. But what should we be focussing our efforts on? How have marketing trends changed, and what can we expect over the coming year? I think it’s...

What is a Content Pillar?

What is a Content Pillar?

Content creation is likely to form a large part of your overall marketing campaign, whether that’s in the form of social media, blogging, video, eBooks, or articles. No matter what type of content you choose to focus on for your business unless you have a solid plan...

Get to know the basics of brand copywriting

Get to know the basics of brand copywriting

A brand is more than a company’s logo, strapline or brand colours. It’s the feeling that someone gets from interacting (reading a blog post, speaking to an employee, etc.) with your business, its products or services.  A brand is intangible - you can’t touch or see...

How to Write Short and Snappy Content

How to Write Short and Snappy Content

Why use 50 words when 5 will do!  There's a running debate among marketers, and it's 'What's better, long or short content?' My answer is 'it depends'. Ok, that's a wishy-washy answer, but we can't say for definite what works the best; we can only make...

What you need to know about lead generation

What you need to know about lead generation

We all want new customers for our business, right? After all, it’s what keeps our businesses alive and growing. To get new customers, we first have to work out how to get leads, i.e., people who are interested in our products and services. When we talk about lead...