Blog
In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.
Understanding what a call to action is, and how to use it
Apart from giving your readers valuable information, one of the main purposes of content is to persuade them to take some kind of action. This could be to read more of your content, join your mailing list, follow you on social media, or buy your products and services....
How to Write Short and Snappy Content
Why use 50 words when 5 will do! There's a running debate among marketers, and it's 'What's better, long or short content?' My answer is 'it depends'. Ok, that's a wishy-washy answer, but we can't say for definite what works the best; we can only make...
Promote your sustainable brand with content marketing
Brand sustainability isn’t reserved for elite businesses. Across all industries, brands are realising the importance of the materials they use, their processes, and their output – and that has had a huge impact on the way they market themselves and the content they...
Pinterest. Businesses, what you need to know about this gem of a social platform
I call Pinterest the forgotten social platform, as most people automatically think of platforms like Facebook, Twitter and Instagram and forget that Pinterest is there too. This could be because it works in a slightly different way to other social platforms. This...
What you need to know about lead generation
We all want new customers for our business, right? After all, it’s what keeps our businesses alive and growing. To get new customers, we first have to work out how to get leads, i.e., people who are interested in our products and services. When we talk about lead...
How to increase your sustainable brand’s sales with a newsletter
Understanding what a business stands for is an important consideration for people when choosing a sustainable brand to buy from. In the busy world of social media, this message can easily be overlooked or lost. Email marketing has one of the highest conversion...
How to keep people engaged with long-form content
It’s a challenge knowing how many words you should be writing for your blog posts to get the right engagement. There’s an argument that for some content, writing long-form pieces can work well in converting readers into customers – but there’s a fine line between...
How to master conversational writing
If your content is dry and stuffy, or boring, it’s likely the reader won’t get past the first paragraph. Readers crave a more human touch and to give them that you need to learn how to master conversational writing so that they can relate to, understand, and...
Sustainable brands with great social media
If you're struggling for ideas for your social channels, or if you aren't sure know how to communicate your brand's mission, then take inspiration from these sustainable brands with great social media. Social media narrows the path between your sustainable brand and...