Blog

In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.

How to Write Short and Snappy Content

How to Write Short and Snappy Content

Why use 50 words when 5 will do!  There's a running debate among marketers, and it's 'What's better, long or short content?' My answer is 'it depends'. Ok, that's a wishy-washy answer, but we can't say for definite what works the best; we can only make...

What you need to know about lead generation

What you need to know about lead generation

We all want new customers for our business, right? After all, it’s what keeps our businesses alive and growing. To get new customers, we first have to work out how to get leads, i.e., people who are interested in our products and services. When we talk about lead...

How to master conversational writing

How to master conversational writing

If your content is dry and stuffy, or boring, it’s likely the reader won’t get past the first paragraph. Readers crave a more human touch and to give them that you need to learn how to master  conversational writing so that they can relate to, understand, and...

Sustainable brands with great social media

Sustainable brands with great social media

If you're struggling for ideas for your social channels, or if you aren't sure know how to communicate your brand's mission, then take inspiration from these sustainable brands with great social media. Social media narrows the path between your sustainable brand and...