Blog
In my spare time you’Il find me researching and writing about content marketing and written content.
See what you can achieve with a content marketing strategy
Content marketing has been building momentum in marketing for the past few years. It’s easy to see why marketers favour it; people are hungry for good quality content. The need for unique and interesting content has skyrocketed during the Covid pandemic. So, by...
Brands with great social media content during Covid
Who's doing it right? Covid has changed every aspect of our lives and sadly it will continue to do so for some time. With more people working from home, people placed on furlough, working reduced working hours or sadly losing their jobs, the amount of social media...
Finding the right tone of voice for your business
If you’re looking to create written content or invest in content marketing for your business, you may see the term ‘tone of voice’ referenced a lot. I’ve written quite a few blogs about copywriting and content marketing but I’ve realised that I haven’t really covered...
How to write social media content
As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...
25 Copywriting Tips For Amazing Content
I found this great definition of copywriting on kopywritingkourse.com: “Copywriting is rearranging words to make things sell better.” The word ‘sell’ is key. The end goal whether you’re writing a social media post, a blog article or a newsletter is to make...
Is there a place for emojis in B2B writing? 💻🖊️😄
Emojis are those things that are used by generation Z in text or Whatsapp messages. If you believe that then you’re wrong. A bold statement to make, I know. Emojis have crept into our language endorsing feelings or messages, even text that is specifically aimed at the...
Digital PR and where it sits with content marketing
If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy. Digital PR explained In short, digital PR is built around sharing unique, relevant...
What is evergreen content?
If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content. You may be wondering what it is, how it differs from normal content and you may be asking yourself 'does my site need evergreen content?’. Let’s find out the...
5 brands who are doing amazing things with their email marketing during the lockdown
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...