Blog

In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.

Make your Christmas content sparkle

Make your Christmas content sparkle

Christmas is when people splash the cash, and it’s the time of year where most retailers and ecommerce brands make the most sales. Whether you’re a boutique store, a high street name or an online retailer, competition for people’s £££s is tough. To make your brand...

5 Content Marketing Trends to Consider in 2022

5 Content Marketing Trends to Consider in 2022

So, it’s already the last quarter of 2021, and I’m sure you’ve started at least thinking about your marketing plans for 2022. But what should we be focussing our efforts on? How have marketing trends changed, and what can we expect over the coming year? I think it’s...

What is a Content Pillar?

What is a Content Pillar?

Content creation is likely to form a large part of your overall marketing campaign, whether that’s in the form of social media, blogging, video, eBooks, or articles. No matter what type of content you choose to focus on for your business unless you have a solid plan...

Get to know the basics of brand copywriting

Get to know the basics of brand copywriting

A brand is more than a company’s logo, strapline or brand colours. It’s the feeling that someone gets from interacting (reading a blog post, speaking to an employee, etc.) with your business, its products or services.  A brand is intangible - you can’t touch or...

How to Write Short and Snappy Content

How to Write Short and Snappy Content

Why use 50 words when 5 will do!  There's a running debate among marketers, and it's 'What's better, long or short content?' My answer is 'it depends'. Ok, that's a wishy-washy answer, but we can't say for definite what works the best; we can only make...