Blog
In my spare time you’Il find me researching and writing about content marketing and written content.
Finding your tone of voice
If you’re looking to create written content or invest in content marketing for your business, you may see the term ‘tone of voice’ referenced a lot. I’ve written quite a few blogs about copywriting and content marketing but I’ve realised that I haven’t covered in...
Writing for social media
As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...
25 Copywriting Tips For Amazing Content
I found this great definition of copywriting on kopywritingkourse.com: “Copywriting is rearranging words to make things sell better.” The word ‘sell’ is key. The end goal whether you’re writing a social media post, a blog article or a newsletter is to make...
Is there a place for emojis in B2B writing? 💻🖊️😄
Emojis are those things that are used by generation Z in text or Whatsapp messages. If you believe that then you’re wrong. A bold statement to make, I know. Emojis have crept into our language endorsing feelings or messages, even text that is specifically aimed at the...
Digital PR and where it sits with content marketing
If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy. Digital PR explained In short, digital PR is built around sharing unique, relevant...
What is evergreen content?
If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content. You may be wondering what it is, how it differs from normal content and you may be asking yourself 'does my site need evergreen content?’. Let’s find out the...
5 brands who are doing amazing things with their email marketing during the lockdown
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
Where to go to find talented freelancers
I started writing this article three weeks ago - before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having projects...
The type of freelance writer that’s right for your business
A freelance writer is a valuable resource to a business, and when you find a good one you need to guard them with your life. Seriously, you do! I have conversations with businesses who complain they can't find a good freelance writer. I’m not sure why because I...