Blog

In my spare time you’Il find me researching and writing about content marketing and written content. 

What is evergreen content?

What is evergreen content?

If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content.  You may be wondering what it is, how it differs from normal content and you may be asking yourself 'does my site need evergreen content?’.  Let’s find out the...

Where to go to find talented freelancers

Where to go to find talented freelancers

I started writing this article three weeks ago - before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having projects...

Build A Brand With Content Marketing

Build A Brand With Content Marketing

Everyone can benefit from content marketing, even if you think you can’t I was at a networking event recently and somebody asked what I did. I explained I help businesses build a brand with content marketing and copywriting.  After some discussion, they said that this...

Take the headache out of eBook creation

Take the headache out of eBook creation

eBook creation is an integral part of content marketing and is central to lead generation. Creating an eBook and offering it in exchange for contact details is a simple way to build a contact list through which you can engage with. The end goal is to eventually...

Should you include images in your content?

Should you include images in your content?

Content creators, digital marketers and marketing agencies bang on about how content is king. Their belief is that if you have unique and well-written content it will help showcase you as an expert in your field and differentiate you from your competition. Plus,...

L.E.G.O principle for marketing success

L.E.G.O principle for marketing success

For my first post of 2020, I thought I’d revisit something I wrote in 2017. It’s still really relevant today, so here it is: L.E.G.O - create a marketing campaign that brings results. What does L.E.G.O mean? Are you wanting to move your business to the next stage of...