Blog
In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.
How to increase your sustainable brand’s sales with a newsletter
Understanding what a business stands for is an important consideration for people when choosing a sustainable brand to buy from. In the busy world of social media, this message can easily be overlooked or lost. Email marketing has one of the highest conversion...
How to keep people engaged with long-form content
It’s a challenge knowing how many words you should be writing for your blog posts to get the right engagement. There’s an argument that for some content, writing long-form pieces can work well in converting readers into customers – but there’s a fine line between...
How to master conversational writing
If your content is dry and stuffy, or boring, it’s likely the reader won’t get past the first paragraph. Readers crave a more human touch and to give them that you need to learn how to master conversational writing so that they can relate to, understand, and...
Sustainable brands with great social media
If you're struggling for ideas for your social channels, or if you aren't sure know how to communicate your brand's mission, then take inspiration from these sustainable brands with great social media. Social media narrows the path between your sustainable brand and...
How sustainable e-commerce brands get more sales using emotive writing
Sustainability is a hot topic - and rightly so. As consumers, we’re more aware of the consequences that our choices have on the planet. Buyers expect brands to be transparent about where they source their raw materials from, the conditions under which their...
Copywriting tools you’ll love in 2021
If you write content for your business, you’ll know how time-consuming it can be. Researching, planning, writing, editing… If you ever feel completely overwhelmed with it all, there are some fantastic online copywriting tools available to help you; from finding...
A play on words puts the fun in your writing
You’ll see them frequently used in sayings, in ads, on greeting cards and on product labels even. They add humour to the message. Do you know what I’m talking about? Well, yes, it’s a play on words (wordplay). If you haven’t heard of a play on words (sometimes...
Make your words work for you
Anyone involved in business comes to realise how important it is that the company’s content writing is clear, concise and speaks to the people they want buying their products or services. A surprising thing about the Covid pandemic is that it’s created an...
How to write a fabulous newsletter
Having a newsletter can be an extremely effective way to connect with your customers, generate brand awareness and build trust. With an estimated 40% higher conversion rate than social channels, sending a regular email newsletter can bring in leads from people who...