Blog
In my spare time you’Il find me researching and writing about content marketing and written content.
L.E.G.O principle for marketing success
For my first post of 2020, I thought I’d revisit something I wrote in 2017. It’s still really relevant today, so here it is: L.E.G.O - create a marketing campaign that brings results. What does L.E.G.O mean? Are you wanting to move your business to the next stage of...
Marketing on a small budget
Small business owners are heroes in my eyes. I started my own content marketing and copywriting business from my dining room table in Harrow, North-West London just over 2.5 years ago. It’s the best decision I ever made. But nothing can prepare you for the amount of...
8 content marketing and copywriting tools & apps I can’t live without
Life as a content marketer and copywriter can be busy. Managing multiple roles, such as writing blogs, guides, social media posts, researching and planning content for clients as well as writing content for my business, it can be chaotic. Luckily, tech is a marketer’s...
14 marketing tactics for busy business owners
Marketing tactics, promotion, advertising – or whatever you prefer to call it is about getting your business’ product or service in front of the people who matter so they make a purchase or subscribe to your services. The word ‘marketing’ can send shivers down some...
Are blogs dead?
It seems like everyone is doing video these days. Every other post I see on LinkedIn or Twitter seems to be a video. Does this obsession mean that the blog article is dead in the water? I believe not. Yes, video marketing is huge, and as smartphone technology gets...
What ROI can you get from Content Marketing?
As with any form of marketing, it’s only worth doing if you’re going to get more back than what you put in – this is what’s known as ROI or Return on Investment. As I’ve mentioned previously, research by the Content Marketing Institute has found that businesses are...
What is Content Marketing?
Businesses promote themselves in numerous ways. From traditional print advertising through to paid advertising and SEO. It can be difficult to know which will give the best ROI. Increasingly business' are choosing to focus their marketing budget on content marketing....
The relationship between Inbound and Content Marketing
Two of the hottest ‘buzzwords’ in marketing at the moment are Inbound Marketing and Content Marketing, which is surprising as both of these techniques have been in use for some time. But, it’s within the last five years that businesses of all sizes have really started...
LinkedIn Live: what you need to know when you get it
You may be wondering why I mentioned when you get it? Don’t I have LinkedIn Live already? Well, you may do if you’re one of their beta testers or a selected user. While LinkedIn has supported video content for a few years, it was only in February this year that it...