Blog
In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.
How sustainable e-commerce brands get more sales using emotive writing
Sustainability is a hot topic - and rightly so. As consumers, we’re more aware of the consequences that our choices have on the planet. Buyers expect brands to be transparent about where they source their raw materials from, the conditions under which their...
Copywriting tools you’ll love in 2021
If you write content for your business, you’ll know how time-consuming it can be. Researching, planning, writing, editing… If you ever feel completely overwhelmed with it all, there are some fantastic online copywriting tools available to help you; from finding...
A play on words puts the fun in your writing
You’ll see them frequently used in sayings, in ads, on greeting cards and on product labels even. They add humour to the message. Do you know what I’m talking about? Well, yes, it’s a play on words (wordplay). If you haven’t heard of a play on words (sometimes...
Make your words work for you
Anyone involved in business comes to realise how important it is that the company’s content writing is clear, concise and speaks to the people they want buying their products or services. A surprising thing about the Covid pandemic is that it’s created an...
How to write a fabulous newsletter
Having a newsletter can be an extremely effective way to connect with your customers, generate brand awareness and build trust. With an estimated 40% higher conversion rate than social channels, sending a regular email newsletter can bring in leads from people who...
Who are you writing for?
Writing content for your business can be a difficult skill to master. But there is one question that, if you can answer it well, can make content writing a whole lot easier, and that is ‘who are you writing for? Why it's important to know who you're writing for If you...
7 brands who are doing amazing things with their email marketing during the lockdown
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
Is outsourcing content good for your business?
With everything that’s happened this year, I think we’ve all started to realise the importance of content creation for business. Over the past decade, the way we market businesses has begun to shift: less emphasis on hard selling and more on relationship building....
How do you get more people to read your content?
Do you want to get more people to read your content? We all know that writing great content in the form of a blog or article plays a vital part in driving more traffic to your website, but many business owners find it difficult to get people to read their...