Blog
In my spare time you’Il find me researching and writing about content marketing and written content.
Build A Brand With Content Marketing
Everyone can benefit from content marketing, even if you think you can’t I was at a networking event recently and somebody asked what I did. I explained I help businesses build a brand with content marketing and copywriting. After some discussion, they said that this...
Take the headache out of eBook creation
eBook creation is an integral part of content marketing and is central to lead generation. Creating an eBook and offering it in exchange for contact details is a simple way to build a contact list through which you can engage with. The end goal is to eventually...
Should you include images in your content?
Content creators, digital marketers and marketing agencies bang on about how content is king. Their belief is that if you have unique and well-written content it will help showcase you as an expert in your field and differentiate you from your competition. Plus,...
L.E.G.O principle for marketing success
For my first post of 2020, I thought I’d revisit something I wrote in 2017. It’s still really relevant today, so here it is: L.E.G.O - create a marketing campaign that brings results. What does L.E.G.O mean? Are you wanting to move your business to the next stage of...
Marketing on a small budget
Small business owners are heroes in my eyes. I started my own content marketing and copywriting business from my dining room table in Harrow, North-West London just over 2.5 years ago. It’s the best decision I ever made. But nothing can prepare you for the amount of...
8 content marketing and copywriting tools & apps I can’t live without
Life as a content marketer and copywriter can be busy. Managing multiple roles, such as writing blogs, guides, social media posts, researching and planning content for clients as well as writing content for my business, it can be chaotic. Luckily, tech is a marketer’s...
14 marketing tactics for busy business owners
Marketing tactics, promotion, advertising – or whatever you prefer to call it is about getting your business’ product or service in front of the people who matter so they make a purchase or subscribe to your services. The word ‘marketing’ can send shivers down some...
Are blogs dead?
It seems like everyone is doing video these days. Every other post I see on LinkedIn or Twitter seems to be a video. Does this obsession mean that the blog article is dead in the water? I believe not. Yes, video marketing is huge, and as smartphone technology gets...
What ROI can you get from Content Marketing?
As with any form of marketing, it’s only worth doing if you’re going to get more back than what you put in – this is what’s known as ROI or Return on Investment. As I’ve mentioned previously, research by the Content Marketing Institute has found that businesses are...