Blog
In my spare time you’Il find me researching and writing about content marketing and written content.
Are blogs dead?
It seems like everyone is doing video these days. Every other post I see on LinkedIn or Twitter seems to be a video. Does this obsession mean that the blog article is dead in the water? I believe not. Yes, video marketing is huge, and as smartphone technology gets...
What ROI can you get from Content Marketing?
As with any form of marketing, it’s only worth doing if you’re going to get more back than what you put in – this is what’s known as ROI or Return on Investment. As I’ve mentioned previously, research by the Content Marketing Institute has found that businesses are...
What is Content Marketing?
Businesses promote themselves in numerous ways. From traditional print advertising through to paid advertising and SEO. It can be difficult to know which will give the best ROI. Increasingly business' are choosing to focus their marketing budget on content marketing....
The relationship between Inbound and Content Marketing
Two of the hottest ‘buzzwords’ in marketing at the moment are Inbound Marketing and Content Marketing, which is surprising as both of these techniques have been in use for some time. But, it’s within the last five years that businesses of all sizes have really started...
LinkedIn Live: what you need to know when you get it
You may be wondering why I mentioned when you get it? Don’t I have LinkedIn Live already? Well, you may do if you’re one of their beta testers or a selected user. While LinkedIn has supported video content for a few years, it was only in February this year that it...
Content strategy course – top things I took away
For the last couple of years, I’ve focused on copywriting and marketing for businesses in and around London and further afield like Manchester, Nottingham and more recently Hawaii! An area that businesses are increasingly asking for help with is content strategy....
From tax to bras: 2 years as a freelancer
Today I’m in a reflective mood as it’s my two-year anniversary as a freelancer. I can’t believe it’s been two years since I stepped onto the self-employed ladder. Two years ago, my career was flipped on its head. I was happily set in a routine of working part-time and...