Blog

In my spare time you’Il find me researching and writing about content marketing and written content. 

Are blogs dead?

Are blogs dead?

It seems like everyone is doing video these days. Every other post I see on LinkedIn or Twitter seems to be a video. Does this obsession mean that the blog article is dead in the water? I believe not. Yes, video marketing is huge, and as smartphone technology gets...

What ROI can you get from Content Marketing?

What ROI can you get from Content Marketing?

As with any form of marketing, it’s only worth doing if you’re going to get more back than what you put in – this is what’s known as ROI or Return on Investment. As I’ve mentioned previously, research by the Content Marketing Institute has found that businesses are...

What is Content Marketing?

What is Content Marketing?

Businesses promote themselves in numerous ways. From traditional print advertising through to paid advertising and SEO. It can be difficult to know which will give the best ROI. Increasingly business' are choosing to focus their marketing budget on content marketing....

From tax to bras: 2 years as a freelancer

From tax to bras: 2 years as a freelancer

Today I’m in a reflective mood as it’s my two-year anniversary as a freelancer. I can’t believe it’s been two years since I stepped onto the self-employed ladder. Two years ago, my career was flipped on its head. I was happily set in a routine of working part-time and...