Blog

In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.

Is outsourcing content good for your business?

Is outsourcing content good for your business?

With everything that’s happened this year, I think we’ve all started to realise the importance of content creation for business. Over the past decade, the way we market businesses has begun to shift: less emphasis on hard selling and more on relationship building....

The best Black Friday emails

The best Black Friday emails

Black Friday marks the start of the Christmas shopping season in the US. It’s referred to as Black Friday because of the chaos that shoppers cause - everyone is geared up to grab the best bargains, no matter what it takes.  Black Friday shoppers Initially an...

Content marketing trends to consider in 2021

Content marketing trends to consider in 2021

I've been asked recently 'What will the content marketing trends in 2021 be?' Before we get into that, I feel it's important to look back at 2020. It's a monumental year and not in a good way. Businesses have had to adapt literally overnight. Those who didn’t have an...

What makes good content?

What makes good content?

Putting effort into your content marketing is one of the best things you can do for your business. Over the past few years, the need for good, well-presented content has sky-rocketed, largely due to the advancement of technology (who doesn’t have a smart-phone these...

Finding the right tone of voice for your business

Finding the right tone of voice for your business

If you’re looking to create written content or invest in content marketing for your business, you may see the term ‘tone of voice’ referenced a lot. I’ve written quite a few blogs about copywriting and content marketing but I’ve realised that I haven’t really covered...

How to write social media content

How to write social media content

As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...