Blog

In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.

How to master conversational writing

How to master conversational writing

If your content is dry and stuffy, or boring, it’s likely the reader won’t get past the first paragraph. Readers crave a more human touch and to give them that you need to learn how to master  conversational writing so that they can relate to, understand, and...

Sustainable brands with great social media

Sustainable brands with great social media

If you're struggling for ideas for your social channels, or if you aren't sure know how to communicate your brand's mission, then take inspiration from these sustainable brands with great social media. Social media narrows the path between your sustainable brand and...

Copywriting tools you’ll love in 2021

Copywriting tools you’ll love in 2021

If you write content for your business, you’ll know how time-consuming it can be. Researching, planning, writing, editing…  If you ever feel completely overwhelmed with it all, there are some fantastic online copywriting tools available to help you; from finding...

A play on words puts the fun in your writing

A play on words puts the fun in your writing

You’ll see them frequently used in sayings, in ads, on greeting cards and on product labels even. They add humour to the message. Do you know what I’m talking about? Well, yes, it’s a play on words (wordplay).  If you haven’t heard of a play on words (sometimes...

Make your words work for you

Make your words work for you

Anyone involved in business comes to realise how important it is that the company’s content writing is clear, concise and speaks to the people they want buying their products or services.  A surprising thing about the Covid pandemic is that it’s created an...

How to write a fabulous newsletter

How to write a fabulous newsletter

Having a newsletter can be an extremely effective way to connect with your customers, generate brand awareness and build trust. With an estimated 40% higher conversion rate than social channels, sending a regular email newsletter can bring in leads from people who...