Blog

In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.

How to write product descriptions that sell

How to write product descriptions that sell

A well-written product description can turn browsers into paying customers. But how do you write product descriptions? What should you include? Let’s look at what a product description is and the elements to think about to get it right. What is a product description?...

What is an email workflow?

What is an email workflow?

As business owners, particularly in eCommerce, getting your email list up to scratch is crucial. Your ROI will be higher if you can focus your attention on getting your message to your target audience. If you’re aware of the power of having a well-defined email...

Make your Christmas content sparkle

Make your Christmas content sparkle

Christmas is when people splash the cash, and it’s the time of year where most retailers and ecommerce brands make the most sales. Whether you’re a boutique store, a high street name or an online retailer, competition for people’s £££s is tough. To make your brand...

What is a Content Pillar?

What is a Content Pillar?

Content creation is likely to form a large part of your overall marketing campaign, whether that’s in the form of social media, blogging, video, eBooks, or articles. No matter what type of content you choose to focus on for your business unless you have a solid plan...

Get to know the basics of brand copywriting

Get to know the basics of brand copywriting

A brand is more than a company’s logo, strapline or brand colours. It’s the feeling that someone gets from interacting (reading a blog post, speaking to an employee, etc.) with your business, its products or services.  A brand is intangible - you can’t touch or...