Blog

In my spare time you’Il find me researching and writing about content marketing, copywriting and marketing.

Make your words work for you

Make your words work for you

Anyone involved in business comes to realise how important it is that the company’s content writing is clear, concise and speaks to the people they want buying their products or services.  A surprising thing about the Covid pandemic is that it’s created an...

How to write a fabulous newsletter

How to write a fabulous newsletter

Having a newsletter can be an extremely effective way to connect with your customers, generate brand awareness and build trust. With an estimated 40% higher conversion rate than social channels, sending a regular email newsletter can bring in leads from people who...

Who are you writing for?

Who are you writing for?

Writing content for your business can be a difficult skill to master. But there is one question that, if you can answer it well, can make content writing a whole lot easier, and that is ‘who are you writing for? Why it's important to know who you're writing for If you...

Is outsourcing content good for your business?

Is outsourcing content good for your business?

With everything that’s happened this year, I think we’ve all started to realise the importance of content creation for business. Over the past decade, the way we market businesses has begun to shift: less emphasis on hard selling and more on relationship building....

The best Black Friday emails

The best Black Friday emails

Black Friday marks the start of the Christmas shopping season in the US. It’s referred to as Black Friday because of the chaos that shoppers cause - everyone is geared up to grab the best bargains, no matter what it takes.  Black Friday shoppers Initially an...

Content marketing trends to consider in 2021

Content marketing trends to consider in 2021

I've been asked recently 'What will the content marketing trends in 2021 be?' Before we get into that, I feel it's important to look back at 2020. It's a monumental year and not in a good way. Businesses have had to adapt literally overnight. Those who didn’t have an...

What makes good content?

What makes good content?

Putting effort into your content marketing is one of the best things you can do for your business. Over the past few years, the need for good, well-presented content has sky-rocketed, largely due to the advancement of technology (who doesn’t have a smart-phone these...