by emma@catch-marketing.co.uk | Jan 21, 2021 | Content, Content marketing, Copywriting
Writing content for your business can be a difficult skill to master. But there is one question that, if you can answer it well, can make content writing a whole lot easier, and that is ‘who are you writing for? Why it’s important to know who you’re...
by emma@catch-marketing.co.uk | Jan 12, 2021 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
by emma@catch-marketing.co.uk | Nov 25, 2020 | Content marketing, Content strategy, Copywriting, Social media
I’ve been asked recently ‘What will the content marketing trends in 2021 be?’ Before we get into that, I feel it’s important to look back at 2020. It’s a monumental year and not in a good way. Businesses have had to adapt literally...
by emma@catch-marketing.co.uk | Nov 18, 2020 | Content, Content marketing, Content strategy, Copywriting, Social media
Putting effort into your content marketing is one of the best things you can do for your business. Over the past few years, the need for good, well-presented content has sky-rocketed, largely due to the advancement of technology (who doesn’t have a smart-phone these...
by emma@catch-marketing.co.uk | Oct 20, 2020 | Content marketing, Content strategy, Marketing
Content marketing has been building momentum in marketing for the past few years. It’s easy to see why marketers favour it; people are hungry for good quality content. The need for unique and interesting content has skyrocketed during the Covid pandemic. So, by...
by emma@catch-marketing.co.uk | Sep 22, 2020 | Content, Content marketing, Copywriting
If you’re looking to create written content or invest in content marketing for your business, you may see the term ‘tone of voice’ referenced a lot. I’ve written quite a few blogs about copywriting and content marketing but I’ve realised that I haven’t covered in...
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