by emmasaldanha@outlook.com | Mar 3, 2020 | Content marketing, Email marketing, Social media
Everyone can benefit from content marketing, even if you think you can’t I was at a networking event recently and somebody asked what I did. I explained I help businesses with their content marketing and copywriting. After some discussion, they said that content...
by emmasaldanha@outlook.com | Feb 3, 2020 | Content marketing, Marketing
eBooks are an integral part of content marketing and are a centre piece for lead generation. Creating an eBook and offering it in exchange for contact details is a simple way to build a contact list through which you can engage with. The end goal is to eventually...
by emmasaldanha@outlook.com | Jan 22, 2020 | Content marketing
Content creators, digital marketers and marketing agencies bang on about how content is king. Their belief is that if you have unique and well-written content it will help showcase you as an expert in your field and differentiate you from your competition. Plus,...
by emmasaldanha@outlook.com | Nov 25, 2019 | Content marketing
Life as a content marketer and copywriter can be busy. Managing multiple roles, such as writing blogs, guides, social media posts, researching and planning content for clients as well as writing content for my business, it can be chaotic. Luckily, tech is a marketer’s...
by emmasaldanha@outlook.com | Nov 8, 2019 | Content marketing, Marketing, Social media
Marketing, promotion, advertising – or whatever you prefer to call it is about getting your business’ product or service in front of the people who matter so they make a purchase or subscribe to your services. The word ‘marketing’ can send shivers down some people’s...
by emmasaldanha@outlook.com | Oct 29, 2019 | Content marketing
It seems like everyone is doing video these days. Every other post I see on LinkedIn or Twitter seems to be a video. Does this obsession mean that the blog article is dead in the water? I believe not. Yes, video marketing is huge, and as smartphone technology gets...
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