by emmasaldanha@outlook.com | Apr 24, 2020 | Content marketing, Content strategy, PR
If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy. Digital PR explained In short, digital PR is built around sharing unique, relevant...
by emmasaldanha@outlook.com | Apr 14, 2020 | Content, Content marketing, Content strategy
If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content. You may be wondering what it is, how it differs from normal content and you may be asking yourself ‘does my site need evergreen content?’. Let’s find out the...
by emmasaldanha@outlook.com | Apr 6, 2020 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
by emmasaldanha@outlook.com | Mar 3, 2020 | Content marketing, Email marketing, Social media
Everyone can benefit from content marketing, even if you think you can’t I was at a networking event recently and somebody asked what I did. I explained I help businesses build a brand with content marketing and copywriting. After some discussion, they said that this...
by emmasaldanha@outlook.com | Feb 3, 2020 | Content marketing, Marketing
eBook creation is an integral part of content marketing and is central to lead generation. Creating an eBook and offering it in exchange for contact details is a simple way to build a contact list through which you can engage with. The end goal is to eventually...
by emmasaldanha@outlook.com | Jan 22, 2020 | Content marketing
Content creators, digital marketers and marketing agencies bang on about how content is king. Their belief is that if you have unique and well-written content it will help showcase you as an expert in your field and differentiate you from your competition. Plus,...
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