by emma@catch-marketing.co.uk | Jun 11, 2021 | Content, Content marketing, Copywriting, Email marketing, Marketing
Brand sustainability isn’t reserved for elite businesses. Across all industries, brands are realising the importance of the materials they use, their processes, and their output – and that has had a huge impact on the way they market themselves and the content they...
by emma@catch-marketing.co.uk | May 20, 2021 | Content, Content marketing, Content strategy, Social media
I call Pinterest the forgotten social platform, as most people automatically think of platforms like Facebook, Twitter and Instagram and forget that Pinterest is there too. This could be because it works in a slightly different way to other social platforms. This...
by emma@catch-marketing.co.uk | May 6, 2021 | Content marketing, Content strategy, Copywriting, Email marketing
Understanding what a business stands for is an important consideration for people when choosing a sustainable brand to buy from. In the busy world of social media, this message can easily be overlooked or lost. Email marketing has one of the highest conversion...
by emma@catch-marketing.co.uk | Mar 1, 2021 | Content marketing, Copywriting, Email marketing, Marketing
You’ll see them frequently used in sayings, in ads, on greeting cards and on product labels even. They add humour to the message. Do you know what I’m talking about? Well, yes, it’s a play on words (wordplay). If you haven’t heard of a play on words (sometimes...
by emma@catch-marketing.co.uk | Feb 12, 2021 | Content marketing, Copywriting, Email marketing, Marketing
Having a newsletter can be an extremely effective way to connect with your customers, generate brand awareness and build trust. With an estimated 40% higher conversion rate than social channels, sending a regular email newsletter can bring in leads from people who...
by emma@catch-marketing.co.uk | Jan 21, 2021 | Content, Content marketing, Copywriting
Writing content for your business can be a difficult skill to master. But there is one question that, if you can answer it well, can make content writing a whole lot easier, and that is ‘who are you writing for? Why it’s important to know who you’re...
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