by emmasaldanha@outlook.com | Apr 24, 2020 | Content marketing, Content strategy, PR
If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy. Digital PR explained In short, digital PR is built around sharing unique, relevant...
by emmasaldanha@outlook.com | Apr 14, 2020 | Content, Content marketing, Content strategy
If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content. You may be wondering what it is, how it differs from normal content and you may be asking yourself ‘does my site need evergreen content?’. Let’s find out the...
by emmasaldanha@outlook.com | Oct 22, 2019 | Content strategy
As with any form of marketing, it’s only worth doing if you’re going to get more back than what you put in – this is what’s known as ROI or Return on Investment. As I’ve mentioned previously, research by the Content Marketing Institute has found that businesses are...
by emmasaldanha@outlook.com | Sep 17, 2019 | Content marketing, Content strategy
For the last couple of years, I’ve focused on copywriting and marketing for businesses in and around London and further afield like Manchester, Nottingham and more recently Hawaii! An area that businesses are increasingly asking for help with is content strategy....
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