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Content marketing trends to consider in 2021

Content marketing trends to consider in 2021

by emma@catch-marketing.co.uk | Nov 25, 2020 | Content marketing, Content strategy, Copywriting, Social media

I’ve been asked recently ‘What will the content marketing trends in 2021 be?’ Before we get into that, I feel it’s important to look back at 2020. It’s a monumental year and not in a good way. Businesses have had to adapt literally...
What makes good content?

What makes good content?

by emma@catch-marketing.co.uk | Nov 18, 2020 | Content, Content marketing, Content strategy, Copywriting, Social media

Putting effort into your content marketing is one of the best things you can do for your business. Over the past few years, the need for good, well-presented content has sky-rocketed, largely due to the advancement of technology (who doesn’t have a smart-phone these...
See what you can achieve with a content marketing strategy

See what you can achieve with a content marketing strategy

by emma@catch-marketing.co.uk | Oct 20, 2020 | Content marketing, Content strategy, Marketing

Content marketing has been building momentum in marketing for the past few years. It’s easy to see why marketers favour it; people are hungry for good quality content. The need for unique and interesting content has skyrocketed during the Covid pandemic. So, by...
Digital PR and where it sits with content marketing

Digital PR and where it sits with content marketing

by emma@catch-marketing.co.uk | Apr 24, 2020 | Content marketing, Content strategy, PR

If you’re looking for a way to improve your SEO, build an authoritative voice online, or reach more people online then consider adding digital PR to your content marketing strategy.  Digital PR explained In short, digital PR is built around sharing unique,...
What is evergreen content?

What is evergreen content?

by emma@catch-marketing.co.uk | Apr 14, 2020 | Content, Content marketing, Content strategy

If you’ve looked in to content marketing, you may have come across the term ‘evergreen’ content.  You may be wondering what it is, how it differs from normal content and you may be asking yourself ‘does my site need evergreen content?’.  Let’s find out the...
What ROI can you get from Content Marketing?

What ROI can you get from Content Marketing?

by emma@catch-marketing.co.uk | Oct 22, 2019 | Content strategy

As with any form of marketing, it’s only worth doing if you’re going to get more back than what you put in – this is what’s known as ROI or Return on Investment. As I’ve mentioned previously, research by the Content Marketing Institute has found that businesses are...
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