by emma@catch-marketing.co.uk | Jul 20, 2021 | Copywriting, Social media
Apart from giving your readers valuable information, one of the main purposes of content is to persuade them to take some kind of action. This could be to read more of your content, join your mailing list, follow you on social media, or buy your products and services....
by emma@catch-marketing.co.uk | Jul 12, 2021 | Copywriting, Email marketing, Social media
Why use 50 words when 5 will do! There’s a running debate among marketers, and it’s ‘What’s better, long or short content?’ My answer is ‘it depends’. Ok, that’s a wishy-washy answer, but we can’t say for...
by emma@catch-marketing.co.uk | Jun 11, 2021 | Content, Content marketing, Copywriting, Email marketing, Marketing
Brand sustainability isn’t reserved for elite businesses. Across all industries, brands are realising the importance of the materials they use, their processes, and their output – and that has had a huge impact on the way they market themselves and the content they...
by emma@catch-marketing.co.uk | May 14, 2021 | Content, Copywriting, Lead generation, Marketing
We all want new customers for our business, right? After all, it’s what keeps our businesses alive and growing. To get new customers, we first have to work out how to get leads, i.e., people who are interested in our products and services. When we talk about lead...
by emma@catch-marketing.co.uk | May 6, 2021 | Content marketing, Content strategy, Copywriting, Email marketing
Understanding what a business stands for is an important consideration for people when choosing a sustainable brand to buy from. In the busy world of social media, this message can easily be overlooked or lost. Email marketing has one of the highest conversion...
by emma@catch-marketing.co.uk | Apr 27, 2021 | Content, Copywriting
It’s a challenge knowing how many words you should be writing for your blog posts to get the right engagement. There’s an argument that for some content, writing long-form pieces can work well in converting readers into customers – but there’s a fine line between...
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