by emma@catch-marketing.co.uk | Oct 6, 2021 | Content marketing, Copywriting, Social media
So, it’s already the last quarter of 2021, and I’m sure you’ve started at least thinking about your marketing plans for 2022. But what should we be focussing our efforts on? How have marketing trends changed, and what can we expect over the coming year? I think it’s...
by emma@catch-marketing.co.uk | Sep 29, 2021 | Content, Content strategy, Copywriting, Lead generation
Content creation is likely to form a large part of your overall marketing campaign, whether that’s in the form of social media, blogging, video, eBooks, or articles. No matter what type of content you choose to focus on for your business unless you have a solid plan...
by emma@catch-marketing.co.uk | Aug 2, 2021 | Content, Copywriting
A brand is more than a company’s logo, strapline or brand colours. It’s the feeling that someone gets from interacting (reading a blog post, speaking to an employee, etc.) with your business, its products or services. A brand is intangible – you can’t touch or...
by emma@catch-marketing.co.uk | Jul 20, 2021 | Copywriting, Social media
Apart from giving your readers valuable information, one of the main purposes of content is to persuade them to take some kind of action. This could be to read more of your content, join your mailing list, follow you on social media, or buy your products and services....
by emma@catch-marketing.co.uk | Jul 12, 2021 | Copywriting, Email marketing, Social media
Why use 50 words when 5 will do! There’s a running debate among marketers, and it’s ‘What’s better, long or short content?’ My answer is ‘it depends’. Ok, that’s a wishy-washy answer, but we can’t say for...
by emma@catch-marketing.co.uk | Jun 11, 2021 | Content, Content marketing, Copywriting, Email marketing, Marketing
Brand sustainability isn’t reserved for elite businesses. Across all industries, brands are realising the importance of the materials they use, their processes, and their output – and that has had a huge impact on the way they market themselves and the content they...
Recent Comments