Microcopy: What is it?

Microcopy: What is it?

Whether it’s ordering a last-minute birthday gift on Amazon or dinner on JustEat, carrying out tasks online or through an app is part of our lives. And, each task should be seamless, as long as you’re guided by good microcopy.  Micro-what, you may be saying...
Make your Christmas content sparkle

Make your Christmas content sparkle

Christmas is when people splash the cash, and it’s the time of year where most retailers and ecommerce brands make the most sales. Whether you’re a boutique store, a high street name or an online retailer, competition for people’s £££s is tough. To make your brand...