by emmasaldanha@outlook.com | Jul 27, 2020 | Content, Content marketing, Marketing
As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...
by emmasaldanha@outlook.com | Jul 17, 2020 | Content, Content marketing, Marketing
I found this great definition of copywriting on kopywritingkourse.com: “Copywriting is rearranging words to make things sell better.” The word ‘sell’ is key. The end goal whether you’re writing a social media post, a blog article or a newsletter is to make...
by emmasaldanha@outlook.com | Apr 6, 2020 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
by emmasaldanha@outlook.com | Apr 2, 2020 | Freelancing, Marketing, Social media
I started writing this article three weeks ago – before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having...
by emmasaldanha@outlook.com | Feb 3, 2020 | Content marketing, Marketing
eBook creation is an integral part of content marketing and is central to lead generation. Creating an eBook and offering it in exchange for contact details is a simple way to build a contact list through which you can engage with. The end goal is to eventually...
by emmasaldanha@outlook.com | Jan 14, 2020 | Marketing
For my first post of 2020, I thought I’d revisit something I wrote in 2017. It’s still really relevant today, so here it is: L.E.G.O – create a marketing campaign that brings results. What does L.E.G.O mean? Are you wanting to move your business to the next...
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