by emma@catch-marketing.co.uk | Jan 12, 2021 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
by emma@catch-marketing.co.uk | Dec 27, 2020 | Content, Copywriting, Marketing, Social media
With everything that’s happened this year, I think we’ve all started to realise the importance of content creation for business. Over the past decade, the way we market businesses has begun to shift: less emphasis on hard selling and more on relationship building....
by emma@catch-marketing.co.uk | Oct 20, 2020 | Content marketing, Content strategy, Marketing
Content marketing has been building momentum in marketing for the past few years. It’s easy to see why marketers favour it; people are hungry for good quality content. The need for unique and interesting content has skyrocketed during the Covid pandemic. So, by...
by emma@catch-marketing.co.uk | Jul 27, 2020 | Content, Content marketing, Marketing
As a business owner, you may know that you should be building your presence on social media. But sitting down each day to write interesting and engaging posts, somehow finds its way to the bottom of the growing to-do list. It’s made even harder by the fact each...
by emma@catch-marketing.co.uk | Jul 17, 2020 | Content, Content marketing, Marketing
I found this great definition of copywriting on kopywritingkourse.com: “Copywriting is rearranging words to make things sell better.” The word ‘sell’ is key. The end goal whether you’re writing a social media post, a blog article or a newsletter is to make...
by emma@catch-marketing.co.uk | Apr 2, 2020 | Freelancing, Marketing, Social media
I started writing this article three weeks ago – before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having...
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