by emmasaldanha@outlook.com | Apr 6, 2020 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
by emmasaldanha@outlook.com | Apr 2, 2020 | Freelancing, Marketing, Social media
I started writing this article three weeks ago – before the implosion that the Coronavirus has created. And, things have certainly changed in such a short space of time; businesses are finding they’re having to lay staff off, talented freelancers are having...
by emmasaldanha@outlook.com | Feb 3, 2020 | Content marketing, Marketing
eBook creation is an integral part of content marketing and is central to lead generation. Creating an eBook and offering it in exchange for contact details is a simple way to build a contact list through which you can engage with. The end goal is to eventually...
by emmasaldanha@outlook.com | Jan 14, 2020 | Marketing
For my first post of 2020, I thought I’d revisit something I wrote in 2017. It’s still really relevant today, so here it is: L.E.G.O – create a marketing campaign that brings results. What does L.E.G.O mean? Are you wanting to move your business to the next...
by emmasaldanha@outlook.com | Dec 4, 2019 | Marketing, Social media
Small business owners are heroes in my eyes. I started my own content marketing and copywriting business from my dining room table in Harrow, North-West London just over 2.5 years ago. It’s the best decision I ever made. But nothing can prepare you for the amount of...
by emmasaldanha@outlook.com | Nov 8, 2019 | Content marketing, Marketing, Social media
Marketing tactics, promotion, advertising – or whatever you prefer to call it is about getting your business’ product or service in front of the people who matter so they make a purchase or subscribe to your services. The word ‘marketing’ can send shivers down some...
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