by emma@catch-marketing.co.uk | Mar 1, 2021 | Content marketing, Copywriting, Email marketing, Marketing
You’ll see them frequently used in sayings, in ads, on greeting cards and on product labels even. They add humour to the message. Do you know what I’m talking about? Well, yes, it’s a play on words (wordplay). If you haven’t heard of a play on words (sometimes...
by emma@catch-marketing.co.uk | Feb 18, 2021 | Content, Copywriting, Marketing, Social media
Anyone involved in business comes to realise how important it is that the company’s content writing is clear, concise and speaks to the people they want buying their products or services. A surprising thing about the Covid pandemic is that it’s created an...
by emma@catch-marketing.co.uk | Feb 12, 2021 | Content marketing, Copywriting, Email marketing, Marketing
Having a newsletter can be an extremely effective way to connect with your customers, generate brand awareness and build trust. With an estimated 40% higher conversion rate than social channels, sending a regular email newsletter can bring in leads from people who...
by emma@catch-marketing.co.uk | Jan 12, 2021 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
by emma@catch-marketing.co.uk | Dec 27, 2020 | Content, Copywriting, Marketing, Social media
With everything that’s happened this year, I think we’ve all started to realise the importance of content creation for business. Over the past decade, the way we market businesses has begun to shift: less emphasis on hard selling and more on relationship building....
by emma@catch-marketing.co.uk | Oct 20, 2020 | Content marketing, Content strategy, Marketing
Content marketing has been building momentum in marketing for the past few years. It’s easy to see why marketers favour it; people are hungry for good quality content. The need for unique and interesting content has skyrocketed during the Covid pandemic. So, by...
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