by emma@catch-marketing.co.uk | Jun 11, 2021 | Content, Content marketing, Copywriting, Email marketing, Marketing
Brand sustainability isn’t reserved for elite businesses. Across all industries, brands are realising the importance of the materials they use, their processes, and their output – and that has had a huge impact on the way they market themselves and the content they...
by emma@catch-marketing.co.uk | May 14, 2021 | Content, Copywriting, Lead generation, Marketing
We all want new customers for our business, right? After all, it’s what keeps our businesses alive and growing. To get new customers, we first have to work out how to get leads, i.e., people who are interested in our products and services. When we talk about lead...
by emma@catch-marketing.co.uk | Mar 1, 2021 | Content marketing, Copywriting, Email marketing, Marketing
You’ll see them frequently used in sayings, in ads, on greeting cards and on product labels even. They add humour to the message. Do you know what I’m talking about? Well, yes, it’s a play on words (wordplay). If you haven’t heard of a play on words (sometimes...
by emma@catch-marketing.co.uk | Feb 18, 2021 | Content, Copywriting, Marketing, Social media
Anyone involved in business comes to realise how important it is that the company’s content writing is clear, concise and speaks to the people they want buying their products or services. A surprising thing about the Covid pandemic is that it’s created an...
by emma@catch-marketing.co.uk | Feb 12, 2021 | Content marketing, Copywriting, Email marketing, Marketing
Having a newsletter can be an extremely effective way to connect with your customers, generate brand awareness and build trust. With an estimated 40% higher conversion rate than social channels, sending a regular email newsletter can bring in leads from people who...
by emma@catch-marketing.co.uk | Jan 12, 2021 | Content, Content marketing, Email marketing, Marketing
There’s a debate currently taking place whether businesses should continue with email marketing during a crisis. One camp says that it’s insensitive and that people don’t want to be bothered by unnecessary messages. While the other side argues that receiving email...
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