If you write content for your business, you’ll know how time-consuming it can be. Researching, planning, writing, editing… 

If you ever feel completely overwhelmed with it all, there are some fantastic online copywriting tools available to help you; from finding inspiration for subjects, editing tools for spelling and grammar, and ways to share documents with your teams and clients. 

All of these exist to simplify content creation and help you to save time. Here are some of my favourite copywriting tools:


This is probably one of the most popular writing tools out there. It can be used for any kind of written text, and it checks for several types of errors, including:

  • Grammar and punctuation
  • Spelling
  • Plagiarism (paid version only)
  • Writing style (paid version only)

There is a free version, which covers you for grammar, punctuation and spelling. If you do need something a bit more comprehensive, then you will need the paid version.

Although this is a fabulous tool, you should be aware that it is just a computer programme, and therefore is not foolproof. I’m sure we’ve all fallen victim to things like auto-correct where we’ve ended up texting something we didn’t mean to say? The same goes for apps like Grammarly – always check your text with a human eye, and don’t feel that you have to rely on the suggestions made if you believe it isn’t correct. 

Natural Reader

Sometimes, no matter how many times you read something on-screen, some errors just slip through the net. This is where Natural Reader can be invaluable. You enter the text, and you get a (slightly robotic) voice reading it back to you. Silly errors are always more obvious to our ears than they are to our eyes, so this is a great way to pick those up before you hit publish!

Google Docs

If you use a word processor, the likelihood is that you’re familiar with MS Word and the associated database suites. That’s all well and good, but what if you need to do stuff like share documents or collaborate on a project? 

This is where Google Docs comes into play – it cleverly merges an ordinary word processing tool with a cloud-based platform so that you can use it in a much more versatile way.

This is great if you want to share projects with your team or if you need to send documents directly to clients – and it saves all the faff of updating and re-emailing every time you make an edit.

It allows you to work directly in Google Docs, or upload existing documents from your computer.


Here is another really versatile app that you’ll wonder how you lived without. Not only does it count the number of words and characters, which is ideal for social media posting, but it also calculates reading time and speaking time, estimates the reading level, and measures keyword density.

Wordcounter.net also gives you the option to check spelling and grammar by directly taking you via a link to Grammarly.

CoSchedule Headline Analyzer

The point of a headline is to grab attention and encourage your audience to read your content. It’s a pretty important piece of the puzzle and one that’s not always easy to get right.

How great would it be to have a tool that you can use to check how effective your headline is likely to be before you even publish?

That’s what CoSchedule Headline Analyzer does. Enter your proposed headline and you’ll be presented with a score for the headline, AND an SEO score. You can also see what your competitors are using for their headlines, making it easy to gauge what might work better.


Hemingway is such an underrated tool and one which offers such value to writers. Its main purpose is to check and improve grammar, but it does so much more than that.

It serves as an all-round editing tool, and once you enter your text into the app, it uses clear directions and highlights to let you know where you can improve, including:

  • Adverbs (highlighted in blue)
  • Passive voice use (highlighted in green)
  • Phrases with a simpler alternative (highlighted in purple)
  • Hard-to-read sentences (highlighted in yellow)
  • Very hard-to-read sentences (highlighted in red)

There is also an information box that gives you a word and character count and an estimated reading time.

As with Grammarly, remember to use some common sense – sometimes, as with other editing tools, you might find that the suggestions it gives, for example to split ‘hard to read’ sentences, can end up making your text feel a bit too robotic. Use what’s useful; leave the rest.

For most people, the free version of the Hemingway app is more than adequate – the only real difference in the paid app is that you can use it offline.


Stuck for ideas for your blog content? There are several places you can go to get inspiration, but Answer the Public is probably one of the better ones. It’s such a simple format – enter in a word, phrase, or sentence, and you get a whole load of possibilities to inspire you.

Fancy writing a blog post about social media but don’t know what’s popular with your audience? Type the term into Answer the Public, and it will give you a list of the questions and search terms people are looking at right now. And you’ll get plenty of ideas for future posts, too!

These are just a few of the copywriting tools you could use to enhance your content – maybe you already use some of them. 

For further writing tips download my free copywriting guide.

About me: I’m Emma a copywriter and content manager based in Harrow, London. I have a passion for content and for creating amazing content for brands that have a strong sustainable, social and ethical ethos.