They chose to work with me because of my experience creating content for different media and for writing for international audiences.
What I did
Their focus is growing sales from direct customers. Instagram and Facebook are their main channels for achieving this.
I work with the Community Manager to create a 3 month social media content calendar using their Content Wheel and PR plan as inspiration. The content plan contains ideas for social posts, stories and competitions.
I also support the PR & Marketing Manager on creating content for SEO optimised landing pages and their webshop as well localising content for their B2B & B2C newsletters and case studies.
“Emma creates amazing work. She understands the objectives of the business and how marketing fits into this. She’s a really talented story-teller and her ideas help to sell the benefits and features of our sustainable gifts. Writing for a B2B and B2C audience can be tricky but Emma is able to create content that is unique to each.”
Taking inspiration from their content wheel and PR plan I create a bank of fresh ideas that allow the Community Manager to schedule 3 months of social content, stories and competitions in advance.
I copy-edit content to make it readable by international audiences.
Working with the businesses SEO agency I write SEO optimised content for webpages to improve the businesses search results for these specific keywords. I also create content including product descriptions for their webshop.
I’m a valuabe resource for the marketing team as my assistance opens up availability for them to focus on building engagement with their followers and to secure more press coverage.
- Create content for SEO landing pages 85% 85%
- Create a friendly tone of voice 75% 75%
- Proofread press releases & case studies 85% 85%
- Create a 3 month social media content calendar 100% 100%
- Localise B2B & B2C newsletters 100% 100%