Content Strategy & COPYWRITING


I worked with the product manager to plan and create a range of messages from outdoor advertising to app copy to promote Getir in locations around London.

What I Wrote

Out of Home Advertising

Getir were launching a new campaign to drive new user aquisition. The driver was ‘free delivery’. The copy for the outdoor billboards had to be short, concise, and clear.

Instagram Post for Halloween

Caption copy for a post promoting halloween products and bundles.

Discount Push Notification

Push notification announcing a new promo;  25% off when you spend £20

Free Item Push Notification

Push notification for free hippeas crisps when you spend £20

Welcome Email to New App Users

This email is automatically sent to all customers who download the Getir app. The core message was to highlight the 1500+ grocery brands that list themselves on the app. The message also had to include the brands’ tagline, ‘groceries in minutes.’

Get In Touch

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