Emojis are those things that are used by generation Z in text or Whatsapp messages. If you believe that then you’re wrong.

A bold statement to make, I know. Emojis have crept into our language endorsing feelings or messages, even text that is specifically aimed at the Business -to-Business (B2B) market. 

But, caution is needed as you don’t want to dilute the thought behind the message or cause offence or embarrassment with a wrongly placed emoji. 

What are emojis?

You’re probably aware of what an emoji looks like. This one 😄 has to be one of the most popular emojis. But, do you know where they come from and when they were developed? 

Emojis evolved from emoticons – text based pictures that were used in emails and text messages. The first emoticon was created way back in 1982 and some people still use them today. But, most people have moved onto using emojis that are picture characters. In fact, one in five tweets contain an emoji and 5 billion emojis are sent daily on Facebook messenger. That’s a lot of love for 🙂👍❤️

Emoji poll 

If like me you’re frequently on LinkedIn, you’d have seen one of the newest features – the ability to hold polls. I had to wait a few weeks before I was given it, but when I did I decided to ask the question – ‘Do emojis in B2B writing devalue the message?’ 

100 people voted, which isn’t bad for my first attempt at a LinkedIn poll. The answers were: 

Yes – 53%

No – 36%

Not sure  – 11%

I admit it’s not hugely scientific, but the poll does show that people are OK with emojis in B2B writing. 

Yes, use emojis in B2B writing but be careful 

The main thing to think about when using emojis in text (even more so in B2B writing) is that it should enhance the message and not distract from it. 

Yes, it’s OK to use emojis in the body of the message but use them sparingly. I’d stick to three at max. If you’re cluttering an email or social media post with lots of emojis it could end up looking like something a child has written. 

Another thing to think about is the type of emojis you’re using. Emojis should relate to the theme of the text. So, if you’re writing about flowers it’s fine to use this 🌼. Or, if you’re writing about money, these emojis are suitable 💷💵.  But, some emojis have double meanings. For instance, this 🍆 could simply be a vegetable, but to others, it also means something else – I won’t say what though! 

The counter argument is that emojis make us lazy. Well, we are lazy readers, digital content has made us this way. Instead of savouring each word we skim read, picking out keys points that we’re consciously looking for. Placing emojis in text can act as an anchor drawing our attention to points that we want the reader to notice. 

Where to find emojis 

If you want to use emojis in your B2B writing, and I hope you do after reading this article. Then here are some of the best sites to copy and paste them from: 

Get Emojihttps://getemoji.com/




Need help with your emoji copy? 

As we’re slowly moving out of the Covid lockdown, you may be starting to think of re-engaging with your customers through content. Emojis can add a fun, humorous element to your marketing message – something which we will all need at the moment. 

Of course, you may need a copywriter to help write this content for you. So, get in touch 👉 contact me, to discuss what you need 😄.

About me: I’m Emma a copywriter and content manager based in Harrow, London. I have a passion for writing and for creating amazing content for brands that have a strong sustainable, social and ethical mindset.