The aim of these activities were three fold; attract more experienced candidates, strengthen relationships with existing clients and build awareness with media outlets to become an authoritative voice on all things recruitment.
What I did
Among the activities I worked on, these were a priority for the consultancy; rebuild their dated website and add a CV upload functionality, putting together a rolling month-on-month content calendar, that included weekly blog articles and details on how these would be promoted across the company’s social media networks.
I was also tasked with partnering with leading trade magazines to secure coverage based on research the consultancy was doing.
“We worked with Emma on a number of projects and everything was delivered on time, professionally and the quality of work exceeded our expectation. We found her very reliable and full of new ideas and solutions.”
I focused on activities to improve their marketing ROI. This saved the company money by reducing their marketing spend on activities that weren’t producing good results. I also focused on increasing applications from social media channels. Thus enabling the company to spend less money on third party advertising.
By creating a content calendar we were able to put out consistent content to drive website traffic and that also enforced their reputation within the industry.
- Improved marketing ROI 85% 85%
- Streamlined their messaging 100% 100%
- Got PR coverage in trade magazines 90% 90%
- Created two x 6 month content calendars 100% 100%
- Increased social media engagement 80% 80%