Content Marketing
BOUTIQUE RECRUITMENT CONSULTANCY
Background
Following an uptake in hiring they were looking to work with a qualified content marketing specialist to lead their marketing activities.
The aim of these activities were three fold; attract more experienced candidates, strengthen relationships with existing clients and build awareness with media outlets to become an authoritative voice on all things recruitment.
What I did
Among the activities I worked on, these were a priority for the consultancy; I worked with a web designer and other third-party agencies to build a new website that included the ability for candidates to upload their CV online as well as sign up for job notifications.
I put together a rolling month-on-month content calendar, that included a weekly blog article and details on how these would be promoted across the company’s social media networks.
Partnered with leading trade magazines for features, supplying information for features.
We worked with Emma on a number of projects and everything was delivered on time, professionally and the quality of work exceeded our expectation. We found her very reliable and full of new ideas and solutions.
Results
I focused on activities to improve ROI on marketing activities. This saved the company money by reducing their marketing spend on activities that weren’t producing good results. I also focused on increasing applications from social media channels. Thus enabling the company to spend less money on third party advertising.
By creating a content calendar we were able to put out consistent content to drive website traffic and that also enforced their reputation within the industry.
- Improved marketing ROI 85%
- Streamlined their messaging 100%
- Got PR coverage in trade magazines 90%
- Created two x 6 month content calendars 100%
- Increased social media engagement 80%