Brand Copywriting

Sprout world

As the senior copywriter, I worked on messaging for product pages, social media posts, newsletters, reports, and much more.

What I Wrote

Website Architecture and Copywriting

Sprout World is a Danish sustainable e-commerce business that makes the world’s only patented plantable pencils. When COVID hit, the company owner recognised that now was the time to invest in marketing and target messaging to a different market: consumers.

Up until 2000, the company’s main market was businesses that used Sprout World’s pencils as promotional items. However, with the world going through a major crisis and businesses having to pause, Sprout World saw an opportunity to sell their pencils directly to customers.

I was hired as the lead copywriter to oversee customer communications through the company’s webshop, social media, email, and take charge of the SEO campaign to grow the organic traffic to the website.

As the business market recovered and business sales started to pick up, I oversaw the website redesign, mapping out a path for business and direct customers.

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