Freelance writers are a valuable resource to a business, and when you find a good one you need to guard them with your life.
Seriously, you do! I’ve had conversations with businesses, complaining that they can’t find a good freelance writer – I’m not sure why because I know so many talented writers. But, maybe it’s because companies realise they have a brilliant writer working with them that they keep them busy so they don’t go off and find work somewhere else.
What a freelance writer can bring to your business
While nobody knows your business like you do, not everybody can write content that will make people feel like they have a connection with your brand. Writing is a skill and to get the most out of any marketing campaign, involving a writer is critical.
Hiring a professional writer can have a huge positive impact on your business:
- They take away the writing task (that may not be your number one skill) so you can concentrate on doing something you’re great at
- They can streamline your content so a consistent message is used across all platforms – website, social media, email, printed material, advertising etc.
- They’ll write content with the reader in mind, meaning it highlights the benefits of your product / service
- They’ll write with SEO in mind (if it’s intended for an online audience) which can help you get found by more people online
- Their spelling and grammar will be on-point
- They can help you to create a database of content that you can post regularly, helping you to build brand awareness
The different type of freelance writers you can hire
First of all, you need to know what type of writer you should hire.
Terms like blogger, copywriter and content writer are thrown around but what do they mean and which one is suitable for your business?
A blogger is somebody who writes blog posts for their own blog or community blog sites.
Bloggers tend to focus on a specific niche. For instance fashion, food, lifestyle etc.
A blogger will be highly knowledgeable about their chosen area and will be up to speed with all the latest and on-trend topics.
Can a business hire a blogger?
Yes, and many do. You can hire a professional blogger to write content for your blog or to blog about your product on their own site.
If you are looking to hire a blogger, seek out someone who is skilled in your area by searching social media platforms to see who is blogging on that topic and who has a large following.
A copywriter is like a skilled salesperson but in written form.
In the past copywriter’s traditionally worked for advertising agencies writing content that would persuade consumers to buy a product. Copywriters have come out of the advertising agencies and now have a place with supporting marketing campaigns.
If you are looking to create a landing page, Facebook ad or email campaign that will convert a reader into a buyer, you need a copywriter.
Content writing is a relatively new term and many writers now associate more with this term than copywriting.
A content writer is a storyteller. They can take a relatively small amount of information and create a detailed blog post or an article for an online magazine. Content writers mainly create content that is to be used online and need to have an in-depth knowledge of SEO writing.
Differences between a copywriter and a content writer
The main difference between a copywriter and a content writer is that a content writer isn’t trying to sell anything they are creating content that is designed to educate or inform the reader. There is no push to buy a product or service.
Many freelance writers cover both copywriting and content writing. Before you hire a writer, do your research: enquire about their experience and ask to see samples of their work, for example, a portfolio.
A portfolio is simply a collection of their work. A portfolio can be hosted on their website or a third party site like LinkedIn, Contently, Trello, presented as a pdf or shared on social media.
I keep my portfolio updated with samples of my work, you can see samples here.
Hiring a freelance writer is an investment
There are so many ways you can invest in your business, for example, designing a professional website or getting a solicitor to draw up your contracts. Hiring a professional writer is another one – you’ll be able to see visible results now and long into the future.
If you’re not sure where to find a blogger, copywriter or content writer, check out LinkedIn and search ‘copywriter [location or specialism]’. Another valuable source is the Procopywriters Directory of UK writers.